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Examples of my work

Below, please find examples of some of my work and case studies of what I have achieved in my career.

Rebranding Fight for Sight

Head of Communications and External Affairs.

The Fight for Sight and Vision Foundation was amid a merger when I joined the organisation. I was fortunate enough to lead a strategic rebranding effort to establish a new visual identity, brand narrative, and tone of voice. 

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Content creation

Diversity and inclusion

Digital Accessibility Champions

I planned, commissioned and edited this report to support the growing movement for accessibility champions and raise AbilityNet's profile as a thought leader. Later, I promoted the white paper through social media to help seed future sales.

Image by Elizabeth Woolner

Feature article

Turning science fiction into science fact

In this article, we linked BHF's cutting-edge research to futuristic films to show how BHF-funded research makes a tangible difference.

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Interview with a PhD student

Editor of Heart Matters

I visited a BHF-funded PhD student in her lab to learn how the charity helps inspire scientists of the future.

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Interview with Fight for Sight's Chief Scientific Advisor

Head of Communications and External Affairs, Fight for Sight

We appointed our first Chief Scientific Advisor in 2025. I interviewed him and posted the article online. 

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A suite of assets about defibs for the British Heart Foundation

Freelance

The British Heart Foundation (and its partners) pioneered The Circuit, which supports people in the community and at work to look after defibs.
I helped plan and wrote guides to support people in looking after and registering their defibs. Guides included Being a defib Guardian, A Guardian's Guide to The Circuit, and Mythbusters.

Freelance consultancy for ClearTalents

Freelance

I worked with ClearTalents for over six months, helping to build greater awareness of this innovative solution, which supports inclusive employers and promotes inclusive recruitment practices. My work has included creating a communications planner, writing a series of blogs, and updating the website, including a landing page to support the LinkedIn marketing campaign.

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Working as a freelance writer

Various publications

I've worked as a freelance writer and editor at various points throughout my career. I'm a skilled interviewer who can write case studies, and write for SEO and blogs across a range of topics.

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