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SARAH KIDNER

Your words are my business. For 25+ years, I've worked as a magazine editor, writer and head of content. My experience spans the commercial, charity and not-for-profit sectors. I am an experienced, empathic leader, and former Senior Management Team member with experience in managing teams and budgets.

 

PREVIOUS WORK EXPERIENCE

 

June 2019 - January 2022

MARKETING MANAGER, ABILITYNET

AbilityNet empowers disabled and older people through technology. In this role, I promoted our FREE services, including writing blogs, engaging with social media, and running webinars. 

I commissioned a range of thought leadership and white papers to promote the organisation's digital accessibility services. I contributed to strategy across Free Services and Digital Accessibility. 

July 2015 - May 2019

HEAD OF CONTENT (HEALTHCARE INNOVATION), BRITISH HEART FOUNDATION

As a member of the Senior Management Team, I helped define the content and wider strategy across the directorate. I led a strategic review of content putting digital and customers first. I also helped procure a new warehouse supplier realising annual savings (cost-avoidance) of £300k. I led a 15-strong team and managed a budget of several million. I worked closely with the marketing and digital teams to develop new healthcare products.

September 2012 - June 2015

EDITOR HEART MATTERS, BHF

I edited the BHF's flagship membership title, Heart Matters. Under my editorship, the magazine won a CorpComms award two years in a row. I ensured that the magazine followed brand guidelines and tone of voice. Under my editorship, we migrated to a new CMS. Website traffic increased by 100% year on year.

Jan 2008 - Sept 2012

EDITOR, WHICH? COMPUTING

Under my editorship, the magazine became the UK’s biggest-selling title in its sector;  year-on-year revenue grew 8% (2010-2011) retention up 7.2%. The magazine was awarded the Crystal Mark for Plain English. I was twice shortlisted for Editor of the Year (Special Interest Magazines) by the British Society of Magazine Editors.

EXAMPLES OF MY WORK

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At AbilityNet, I worked to elevate the charity's brand reputation and position it as a D&I thought leader. I created blogs and white papers, hosted webinars and more.

I edited Heart Matters, the British Heart Foundation's flagship magazine. Later, I was promoted to Head of Content for the Healthcare Innovation Directorate.

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 For much of my early career, I wrote editorial news and features about technology. I commissioned in-house and freelance writers.

I've worked as a freelance writer and editor at various points throughout my career. If you need support with a project, please get in touch.

 

MY EXPERIENCE (CTD.)

 

March 2005 - Dec 2007

ASSISTANT EDITOR, WHICH? COMPUTING

On being promoted from a senior researcher, I: was acting editor while the editor was on maternity leave, edited group tests and features and the 16-page supplement that accompanied each issue

April 2002 -Feb 2005

SENIOR RESEARCHER, WHICH? COMPUTING

In this role, I sourced and commissioned external laboratories to test products, analysed the results and turned this into engaging copy for print and web. I also edited news and features.

Aug 2000 - March 2002

FREELANCE WRITER AND EDITOR (VARIOUS); NEWS EDITOR, CONNECT!

I wrote for various publications including The Guardian (tech), FT Business magazines, Sunday Times (tech), PC Pro and Web User. Prior to this, I was headhunted as news editor for Connect! (a consumer technology magazine). However, for financial reasons Future pulled the publication before launch.

Sept 1995 - July 2000

NEWS AND FEATURES EDITOR, PC PRO

During this period, I was promoted from staff writer to news editor, and then the news and features editor. In my role, I commissioned and edited features from a pool of freelance writers, wrote and edited a 12-page news section, represented the magazine at conferences including Comdex (US) and CeBit (Germany), was a media spokesperson (radio and TV), and was shortlisted as editorial employee of the year.

QUALIFICATIONS

 

2013-2015 (part-time)

MSC CREATIVE WRITING FOR THERAPEUTIC PURPOSES
METANOIA INSTITUTE

The course combined counselling theory with theories relating to the therapeutic nature of writing. My dissertation was a poetic inquiry into motherhood and identity.

1991-1994

BA HONS HISTORY WITH MEDIA STUDIES (2.1)
COLLEGE OF ST MARK AND ST JOHN, PLYMOUTH

I studied History with Media Studies, which included a study of renaissace and reformation, and film studies including the female gaze and screwball comedy.

May-Aug 1995

NVQ LEVEL 4 CERTIFICATE IN JOURNALISM STUDIES, JOURNALISM TRAINING CENTRE, MITCHAM

The NVQ was practically led and we created a weekly magazine learning news and features writing, and production.

CONTACT ME

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