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EDITOR | UK | SARAH KIDNER
ABOUT ME
Employment History
January 2022 - present
FREELANCE
WRITER, EDITOR
AND CONTENT STRATEGIST
I've written, edited and consulted for various agencies, charities, start-ups and businesses. My work has included search-optimised blogs for a pet insurance company, D&I blogs, an ESG report and articles for a UK Bank.
June 2019 - January 2022
MARKETING MANAGER ABILITYNET
In this role, I promoted AbilityNet's services, including creating blogs, thought leadership, white papers, and commissioned a catalogue. Plus, I ran webinars and promoted them on social media.
July 2015 - May 2019
HEAD OF CONTENT (HEALTHCARE INNOVATION), BRITISH HEART FOUNDATION
As a member of the Senior Management Team, I helped define the content and wider strategy across the directorate. I led a strategic review of content, putting digital and customers first. I also helped procure a new warehouse supplier realising annual savings (cost-avoidance) of £300k. I led a 15-strong team and managed a budget of several million. I worked with marketing and digital to develop healthcare products.
Sept 2012 - June 2015
EDITOR HEART MATTERS, BHF
I edited Heart Matters, the BHF's flagship membership magazine. Under my editorship, the magazine won a CorpComms award two years in a row. I ensured that the magazine followed brand guidelines and tone of voice. Under my editorship, we migrated to a new CMS, improving search traffic and navigation.
Jan 2008 - Sept 2012
EDITOR, WHICH? COMPUTING
Under my editorship, the magazine became the UK’s biggest-selling title in its sector; year-on-year revenue grew 8% (2010-2011) retention up 7.2%. The magazine was awarded the Crystal Mark for Plain English. I was twice shortlisted for Editor of the Year (Special Interest Magazines) by the British Society of Magazine Editors.
March 2005 - Dec 2007
ASSISTANT EDITOR,
WHICH? COMPUTING
On being promoted from a senior researcher, I: was acting editor while the editor was on maternity leave, edited group tests and features and the 16-page supplement that accompanied each issue.
April 2002 -Feb 2005
SENIOR RESEARCHER, WHICH? COMPUTING
In this role, I sourced and commissioned external laboratories to test products, analysed the results and turned this into engaging copy for print and web. I also edited news and features.
Aug 2000 - March 2002
FREELANCE WRITER AND EDITOR (VARIOUS); NEWS EDITOR, CONNECT!
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Sept 1995 - July 2000
NEWS AND FEATURES EDITOR, PC PRO
During this period, I was promoted from staff writer to news editor and then the news and features editor. In my role, I commissioned and edited features from a pool of freelance writers, wrote and edited a 12-page news section, represented the magazine at conferences including Comdex (US) and CeBit (Germany), was a media spokesperson (radio and TV), and was shortlisted as an editorial employee of the year.
QUALIFICATIONS
Qualifications
2013-2015 (part-time)
MSC CREATIVE WRITING FOR THERAPEUTIC PURPOSES
METANOIA INSTITUTE
The course combined counselling theory with theories relating to the therapeutic nature of writing.
My dissertation was a poetic inquiry into motherhood and identity.
1991-1994
BA HONS HISTORY WITH MEDIA STUDIES (2.1)
COLLEGE OF ST MARK AND ST JOHN, PLYMOUTH
I studied History with Media Studies, which included a study of renaissace and reformation, and film studies including the female gaze and screwball comedy.
May-Aug 1995
NVQ LEVEL 4 CERTIFICATE IN JOURNALISM STUDIES, JOURNALISM TRAINING CENTRE, MITCHAM
The NVQ was practically led and we created a weekly magazine learning news and features writing, and production.
FUN STUFF
FESTIVALS
Rocking to Kenny Rogers at Glastonbury